CEO Hint #3: 5 Ways to Advertise Cheaply
This post was written by Richard Wong on February 17, 2009
Posted Under: Business leadership, CFO, Cash flow, Key Performance Indicators, Successful Companies, Uncategorized, back to basics, business, business consulting, customer service
Posted Under: Business leadership, CFO, Cash flow, Key Performance Indicators, Successful Companies, Uncategorized, back to basics, business, business consulting, customer service
Marketing and advertising is one item you shouldn’t cut from your expenses budget as according to research, companies which continue to promote themselves in downturns do better than their competitors once the economic downturns have subsided. Here’s a list of 5 ways to promote your organization:
- Send out promotions with your customer invoices, either electronically, fax, or mail.
- Create a Facebook page for your company.
- Give free workshops on your products or services.
- Create a video for your business and upload it to Youtube.
- Network in new circles and ask for referrals from your old customers.
What’s important to remember is that it’s still important to promote your organization in tough economic times and if you’re not comfortable doing some of these things then get someone else in your organization to do it.
Written by Richard Wong, CMA rwong@firstchoicecapital.ca
Reader Comments
Great list. I agree 100%. Here is a few more to add to the list…
- Send helpful information to your clients (newsletter, RSS, print)
- Collect testimonials
- Give your clients referrals
- Seek PR opportunities for your company and your clients (highlight interesting stories)
- Forge new strategic alliances with complimentary organizations (create new referral channels)
- Create cross-marketing opportunities (ie. share the cost of advertising or promoting)
I love it! That is way cool man! The steps weren’t that complicated too, which is great.
Thank you Jessica, it was meant to be easy and quick to implement for any economic time, but especially important in today’s economy.